How to run B2B GTM when your buyer asks ChatGPT first

Summary

This SpotDraft GTM conversation focuses on how Indian founders should approach US expansion when buyers increasingly start with AI search.

Why it matters

Buyer discovery is changing fast. If prospects ask ChatGPT before they talk to sales, then content, proof points, and category framing become core distribution assets.

Founder/operator read

• Treat AI search as part of your funnel, not a novelty channel.
• Align website copy, comparison pages, and customer proof with the questions your buyer is likely to ask before booking a call.

Original source

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