How to run B2B GTM when your buyer asks ChatGPT first

Summary

The conversation with SpotDraft's Alon Waks centers on what still works when Indian founders sell into the US and the buyer's first stop is now often ChatGPT.

Why it matters

If buyers start with an answer engine, then discovery, positioning, and comparison content all need to work before a sales rep ever shows up.

Founder/operator read

Write for intent, not just keywords: make your value proposition easy to summarize, easy to compare, and easy for AI systems to surface correctly.

Original source

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